Daniela Reyes
Founder & Managing Partner
Leads client strategy and agency operations, with a focus on building transparent, long-term partnerships.
About Growth Pad South
A Brickell agencyfor brands that measureeverything.
We're a digital advertising agency in Miami, FL combining web design, media buying, and conversion strategy into one accountable, transparent practice.
Our story
Built by operators who were tired of black-box marketing.
Growth Pad South was founded on a simple observation: too many brands were paying for advertising they didn't understand. Reports were vague, accounts were locked away, and decisions were hard to trace back to data.
We set out to build something different: a performance marketing company where strategy, creative, landing pages, and reporting live under one roof and every decision can be explained. Operating as Growth Pad South, Growth Pad LLC serves clients from our office in Brickell, Miami, FL.
Today we help brands across affiliate marketing, consumer products, health and wellness, financial services, insurance, and home improvement build customer acquisition programs that are structured, measurable, and built to last.
Our mission
Growth Pad South helps brands grow through strategic web design, digital advertising, media buying, and conversion-focused marketing. We build data-driven customer acquisition campaigns, optimized landing pages, and scalable advertising strategies designed to generate qualified leads, improve brand visibility, and deliver measurable long-term performance.
Core values
The standards behind every campaign.
These aren't slogans on a wall. They shape how we scope work, build campaigns, and report results.
Transparency
You see what we see: account access, data, test plans, and honest assessments of what's working.
Accountability
We set clear goals together and report against them, with named owners for every workstream.
Craft
Strategy and creative are made by hand, for your audience. No recycled templates or shortcuts.
Compliance First
We respect platform policies, consumer protection standards, and applicable advertising regulations.
Curiosity
We test assumptions, document learnings, and stay current as platforms and audiences evolve.
Partnership
We work as an extension of your team and give candid advice, even when it's not what's easiest to hear.
Why choose Growth Pad South
Senior thinking. Hands-on execution.
You get the strategic perspective of an experienced team and the day-to-day attention of a dedicated media buying and creative crew.
- Integrated capabilitiesWeb design, media buying, creative, CRO, and analytics under one roof, so nothing gets lost in hand-offs.
- Direct access to your teamYou work with the strategists and buyers managing your accounts, not a rotating cast of account managers.
- Decisions grounded in dataClean tracking and structured testing drive our recommendations, not hunches or trends.
- Compliance-aware approachExperience in regulated categories where policy knowledge and careful messaging matter.
- Candid partnershipIf a channel or budget isn't a good fit, we'll tell you, and explain why.
Leadership
The people behind the work.
A small, senior leadership team that stays close to every client relationship.
Marcus Whitfield
Director of Media Buying
Oversees the media buying team, account structure, and budget pacing across search and social platforms.
Priya Nandakumar
Head of Creative & CRO
Leads ad creative, landing pages, and advertorials, pairing design craft with structured experimentation.
Luis Ortega
Analytics & Reporting Lead
Builds tracking, dashboards, and reporting frameworks so every client has a clear view of performance.
Transparency & ethics
Our commitment to ethical marketing.
Paid traffic is built on trust: between brands and consumers, and between clients and agencies. We protect both.
Growth Pad South is an independent performance marketing company and is not affiliated with or endorsed by any advertising platform. Campaigns are subject to each platform's review and approval process.
- No guaranteed-results promisesResults vary based on industry, budget, competition, and campaign objectives. We say so upfront.
- Clear disclosuresAdvertorial-style pages are clearly labeled as advertising or sponsored content.
- Truthful claimsWe avoid misleading claims, fake urgency, deceptive UI patterns, and fabricated testimonials.
- Consent-forward data practicesLead forms use clear consent language and collect only what's needed.
- Client ownershipYou own your ad accounts, creative assets, and data. Always.
Let's talk
Let's build something worth measuring.
Tell us about your goals, your current channels, and where you want to go next. We'll respond with honest feedback and a recommended path forward, whether or not we're the right fit.
Results vary based on industry, budget, competition, and campaign objectives.